In October, we had Rancard Mobility as our sponsors. Mobile Monday Nigeria event started off with Mayowa Owolabi introducing the speakers to the audience. He also gave a very brief overview of Mobile Monday and then brought up the speaker from Rancard Mobility.
The speaker from Rancard Mobility was no other than our very own Idemudia Dima-Okojie . He gave a presentation on how Mobile has come to be a dominant force in online advertising.
Also he emphasized on the opportunities available in Mobile especially in the area of Content Delivery. He used the case study of successful projects that had been implemented by Rancard for Google (GMail SMS), MTV Base, BBC News and many others.
He gave an overview of the various products Rancard has to offer. Some of the products that Idemudia discussed are:
- PayApp: A cloud based mobile payment gateway for carrier billing, mobile-payment, subscription management and micro-payments connected to leading operators across Africa and the Middle-East. This will help MNO’s (Mobile Network Operators), Content Providers and Developers monetize their content and increase their revenue. It also has powerful features like REST Integration and an online dashboard that provides powerful analytics and reporting on transactions. More info about PayApp can be found here.
- RMCS (Rancard Mobility Content Server): A cloud based mobile content publishing platform for text alerts, apps, e-books, magazines, music, games and apps. The Rancard Mobility Content Server powers content providers such as BBC, MTV, VOA, ESPN, Africa MP3. Also Mobile Operators such as Airtel Ghana, MTN (Ghana & Nigeria) and Glo Nigeria currently use RMCS to deliver new capabilities without additional investments. More info about RMCS can be found here.
- Rendezvous: A cloud based recommendation engine for mobile operators, content providers & apps stores that helps find the right audience for digital goods. More info about Rendezvous can be found here.
- RMS (Rancard Mobility Server): It is a telecoms API for 2-way SMS, MMS and USSD for developers looking to intergrate push messaging into apps as SaaS (Software as a Service) offerings. It is easy to integrate and provides you near real time reporting. More info about RMS can be found here.
Lots of questions were asked and most were answered. You can contact Idemudia Dima-Okojie by sending an email to Idemudia@rancard.com for any question concerning Rancard Mobility’s products.
After the Rancard Presentation, An App Presentation was made by Avoid Go Slow, a traffic monitoring website. It provides traffic data by crowd-sourcing traffic information from Twitter and other web sources, analyzing the content using pattern recognition algorithms and then classifying each piece of information based on the recognized patterns. Check out the App at AvoidGoSlow.
The event ended with the Networking segment. This is the most important part of the #momonigeria event. We bring the mobile community together.
We hope to see you at the next event.