Location Based Services and Its Benefits to Nigerian Businesses

Location Based Services are starting to prove to be an essential part of our daily lives. From Turn-by-turn navigation services like Google Maps to crowd sourced Traffic applications like Waze (recently acquired by Google for 1.3bn dollars), Location based services have always helped people to get from one location to another giving them services such as Route Suggestion and Traffic Information to help them get to their destinations on time. Locally focused Traffic Monitoring Apps like traffix are coming up to provide crowdsourced traffic data in Nigeria.

Location based Services have evolved from the traditional navigational services model to the discovery model which allows people to find places based on their location and friend recommendations. Other ways that Location Based Services has been utilized is in the targeting of potential customers based on their location which in turn helps advertisers to provide better content that is relevant to their intended audience.

Join us at the E-Learning Centre, Lagos Island on the 29th of July, 2013 as we uncover the benefits that Businesses can get when they use Location Based Services to reach their customers. You’ll also get the chance to meet other industry professionals to network and exchange ideas with. Register quickly before the tickets sell out.

We will be having speakers from Nokia, Twinpine Network and Google at the event. After their sessions, you will be able to ask them any questions and you’re assured of getting an answer from them.

Register for the event below

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